Custom Travel Solutions Launches Travel Benefit Loyalty Program

June 25 06:28 2019

Custom Travel Solutions, the world’s leading provider of elite membership-based travel and lifestyle benefits, has launched the SoftCash Loyalty Program, a world-class loyalty platform that enables companies to deliver aspirational, exclusive travel rewards to their customers.

Travel has long led the charge in the loyalty program landscape. Frequent flier programs and points-based credit card rewards are some of the most popular loyalty programs on the planet and travel-based rewards are amongst the most popular forms of loyalty currency on the market.

“For companies that are not already in the travel marketplace, or do not run their own credit card, there has been little opportunity to take advantage of the popularity and consumer demand for travel rewards currencies,” said Mike Putman, CEO of Custom Travel Solutions. “SoftCash connects those companies with exciting, exclusive rewards that drive customer loyalty and brand equity.”

SoftCash offers companies of all kinds the ability to become a part of their customers’ travel dreams. As part of the program, Hotel Points allows companies to reward their members, customers, or employees with a point system that equals dollars off a huge hotel inventory around the world. Custom Travel Solutions setup allows this to remain a very cost-effective solution that is meant to drive loyalty and engagement. With the SoftCash Loyalty Program, not only is the consumer working to earn their trip to Paris, they are earning access to an exclusive, member-only travel experience that they wouldn’t otherwise even have access to.

Fully customizable and designed specifically for each organization, the SoftCash Program offers companies the flexibility to define how customers can earn points (purchases, referrals, social media engagement, longevity) and the value of those points. Once earned, those points are available to be redeemed at member-only resorts and for exclusive deals on hotel bookings.

For more information or to schedule an interview with Mike Putman, CEO of Custom Travel Solutions, contact Alex Albrecht at [email protected]  Visit to learn more.

About Custom Travel Solutions

Custom Travel Solutions harnesses the convenience, excitement and value of elite members-only travel benefits to drive loyalty and revenue for companies and organizations across the globe.  By leveraging decades of industry experience and deep relationships throughout the travel ecosystem, Custom Travel Solutions creates a vast network of high-value travel and lifestyle perks at exclusive membership prices.  These products and services are delivered through an integrated, customizable platform that offers a branded end-user experience and high-touch customer service while fully automating all membership management and travel fulfillment functionality.  With Custom Travel Solutions, companies can easily offer their customers access to a trove of benefits otherwise prohibitive to the individual traveler, creating value and brand loyalty that promote recurring engagement and revenue growth.

Media Contact
Company Name: Release News
Contact Person: Andrew Braithwaite
Email: Send Email
Phone: +44 (0) 161 818 6487
Country: United States